Same Magic. New Name.

✨ Open Heart Magic is now Bring Magic! ✨

Magic Can Heal Things a Hospital Can’t.

This is more than entertainment. Sure, there is plenty of joy and laughter during a personalized magic show, but Bring Magic volunteers do so much more than perform tricks. This patient-first program is clinically recognized, and informed by Child Life Specialists to transform one of the most stressful experiences a child can face.

Bedside Magic Works.

When a child is admitted to a hospital, the medical team goes to work immediately — managing pain, scheduling treatments, monitoring vitals. What doesn’t get treated as urgently is the fear. The confusion. The loss of control. The isolation that sets in when a child’s world shrinks to four walls and a bed they didn’t ask for.

That’s the gap Bring Magic exists to fill.

Magic — one-on-one at a young patient’s bedside — does something medicine alone cannot. It interrupts the emotional experience of being sick. It gives a child a reason to be present rather than consumed by what comes next. And in doing so, it creates measurable relief for the child, the parent, and the team working to help them heal.

Why magic?

Just What the Doctor Ordered​

The Hospital Experience Wasn't Designed for Kids.

Hospitals are built for treatment. Even children’s hospitals. Bright lights. Loud machines. Procedures that hurt. For adults, this environment is stressful. For children, it’s traumatic.

Research shows that a child’s emotional state during hospitalization directly impacts recovery. Anxiety elevates cortisol, disrupts sleep, and increases sensitivity to pain. Kids who experience sustained fear during treatment are also more likely to develop lasting medical anxiety that may follow them into adulthood.

Child Life Specialists address this — using play-based interventions to reduce fear and promote coping. And this is exactly why our Volunteer Specialists work right alongside Child Life Departments.

“Child life programming is not supplemental to care — it is care. When children feel safe, they heal better. When they feel seen, they engage. Magic does both.”

— Child Life Specialist, Pediatric Hospital Partner

They're Not a Patient. They're Just a Kid.

For a child waiting on a procedure or another round of treatment, anticipatory anxiety can be all-consuming. It narrows focus. It amplifies pain. Magic interrupts that loop.

When a Volunteer Specialist asks, “Do you want to see a good trick? Or a great trick?” it does more than get a laugh, it’s shifts the child’s attention. This process psychologists call attentional redirection, is a simple yet effective way to manage manage anxiety in pediatric care. What happens in that room is more than distraction. It’s engagement. A child watching a coin vanish or cards trading places is instantly curious, surprised, and delighted.

They laugh. And in that moment, cortisol drops, endorphins release, and the nervous system shifts out of sustained stress.

For a child who has been afraid all day, all week, that shift matters more than it sounds.

When a Child Laughs, a Parent Exhales.

Parental anxiety is communicable — children are deeply attuned to caregivers, and visible distress amplifies their own. When a Bring Magic volunteer enters a room and a child lights up, something releases in the parent too.

The tears that come in those moments are rarely just about the magic. They’re the relief of watching their child be a child again.

“Child life programming is not supplemental to care — it is care. When children feel safe, they heal better. When they feel seen, they engage. Magic does both.”

— Child Life Specialist, Pediatric Hospital Partner

The Room Doesn't Change. But Everything About It Does.

Parental anxiety is communicable — children are deeply attuned to caregivers, and visible distress amplifies their own. When a Bring Magic volunteer enters a room and a child lights up, something releases in the parent too.

The tears that come in those moments are rarely just about the magic. They’re the relief of watching their child be a child again.

“Child life programming is not supplemental to care — it is care. When children feel safe, they heal better. When they feel seen, they engage. Magic does both.”

— Child Life Specialist, Pediatric Hospital Partner

“Child life programming is not supplemental to care — it is care. When children feel safe, they heal better. When they feel seen, they engage. Magic does both.”

— Child Life Specialist, Pediatric Hospital Partner

What sets this program apart?

A Program Built on More Than Magic Words.

Bring Magic volunteers are not handed a deck of cards and pointed to a floor. Every Volunteer Specialist completes Bring Magic University — a rigorous 3-month training program designed to prepare them for the specific, sensitive environment of a children’s hospital.

Training covers performance technique, age and situation-appropriate adaptation, emotional intelligence, hospital safety protocols, infection control, and the Child Life principles that overlap every visit.

The result is a volunteer who doesn’t just know magic — they know how to use it. In a room where a child is afraid. With a parent who is exhausted. In a hospital that is doing everything it can to heal.

What does magic in action look like?​

1,832

Visits Made

8,408​

Kids Helped

16,158

Guests Served

*Numbers are based on 2025 impact data

A Program Built on More Than Magic Words.

Over 117,000 kids have found a reason to smile since our very first magic trick in 2003. And just last year, in 2025, Bring Magic helped 8,408 kids across Chicago, Cleveland, and Ann Arbor hospitals. These numbers are a testament to our volunteers who show up with skill, care, and consistency for kids in need.

“Our staff looks forward to Bring Magic visits as much as the kids do. What these volunteers bring into a room is something we can’t prescribe — but we’ve seen what it does.”

— Pediatric Nurse, Hospital Partner

Why does Bring Magic exist? 

Laughter is the Best Medicine.

The fear, the isolation, the helplessness — these are real parts of what kids in hospitals face. They deserve to be treated with the same intentionality as any other part of their care.

That’s why we exist. That’s why this work matters.

Sponsor a Day of Magic

You can be the reason children hospitals fill with smiles. Thanks to you laughter, strength, and wonder will find kids during tough treatments, long days, and lonely evenings. Sponsor a Day and be the reason kids gets to be kids again.

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